Atelier
6, passage de la Fonderie
75011 Paris - France
T +33 (0)9 52 53 56 33
M +33 (0)6 24 17 09 27
me(at)toanvuhuu.com
2002 — 2004
Visual identity and
signage system
Identifying features are inspired by the "Simple" typeface designed by the typographers Norm, who were also working on the specific redesign of the airport corporate font. This typeface was chosen because it enabled us to build a parallel typology of pictograms. Together, pictograms and lettering form a family of identifying signs for the airport. They are designed using similar constructive principles and have the same thickness of line. The "SimpleKölnBonn" typeface and "SimpleKölnBonnSymbols" pictograms can be blended to form a text without causing any visual discomfort. Pictograms can reinforce a word or even replace it. They can merge into a text or stand out by the use of a different colour.
Analysation and deconstruction of the font Simple (Norm)
Generation of forms to construct pictograms on the typographic grid
Text and pictograms have the same formal language
The grey of the typeface SimpleKoelnBonnBold compared with the grey of the pictograms SimpleKoelnBonnSymbols
The integration of pictograms in text
The identifying colours are luminous and not limited to blue, as is so often used for other airports.
The basic logo, but not the only one.
Some other possible logos. There are no restrictions. The airport can adapt their logo to every specific desire.
You can tell small stories with the pictograms.
Human beeings are represented as silhouettes. They show different kind of activities or nationalities and are incorporated in the font SimpleKoelnBonnSilhouettes.
The silhouettes are interacting with the pictograms. Telling little stories. Beeing illustrative or explaining an hard-to-decode-pictogram.
In some cases the pictograms can become objects or vice versa.
In images we can replace monuments.
... and the pictogram can take some passengers and fly away.